How To Set Up CPM Bidding in Google Adwords

Yesterday, I decided to experiment with the CPM bidding instead of the CPC so as to test which one will work better for the promotion of my bulk SMS site on Google display partner sites using Google Adwords.

I opted for the "Search Network with Display Select" option when setting up the campaign. When I got to the point where I will have to select my bidding strategy, I didn't see any option to make the campaign focus on impressions (CPM bidding). This baffled me.



I decided to check the Adwords forum for tips on how to set up CPM bidding and fortunately, I stumbled on a thread which explains how to create a campaign that focuses on impressions using Google Adwords.



According to the thread, you can only setup CPM bidding when you have chosen the "Display Network Only" option when setting up your campaign. Selecting this option, automatically enables the CPM bidding option via the campaign settings tab, thereby allowing you to choose whether to focus on clicks (CPC) or impressions (CPM).

With CPM bidding, you bid for your ad based on how often it appears on the Google Display Network. You set the max amount you want to pay for 1000 impressions, whether your ads are clicked or not.



This bidding type is recommended to businesses that just want to get their name in front of more people, i.e businesses that care more about ad views than about clicks and visits to their websites.

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Campaigns Feature In Blogger Lets You Advertise Your Blog With Adwords

A new feature "Campaigns", which can help your blog get more visibility has been added to the Blogger dashboard. A friend tagged me in a screenshot of the new feature yesterday on Facebook and I signed in to my Blogger account immediately to confirm it.





Unfortunately, as at the time of publishing this, I'm finding it difficult to use the Blogger "campaigns" because I keep seeing "This email address already has access to an AdWords account and cannot be reused." everytime I try using the new feature with my blog's email address.

If you click on the "Campaigns" tab in your Blogger dashboard, you will be taken to a page on "Google Adwords" site where you can create your account and your first ad campaign in just a few steps.



You will be able to create an ad that tells people about your blog, after which you will choose the search terms that will make your ad show in the Google search results.



If the words people type in Google match your keywords, your ad can appear above or next to the search results and people will see your blog on Google.



You get more readers when they click your ad and go to your blog.



Is it Free?



NO. You only pay when they click on your ad.

How Can I Pay for Blogger Campaigns?

If you are a Nigerian, you can pay for the ads using your Access Bank Visa card, UBA Africard and GTB Naira Mastercard.



Add the card to your Adwords account and use it to load any amount you want to spend into the Adwords account. When people click on your ad, the charges will be deducted from the balance in your Adwords account.



Once you exhaust your balance, the ad will stop running and Google will alert you to add more funds to your account if you want your ad to keep running.



Whether you're looking to bring in new readers or keep them coming back for more, you can give it a try, may be starting with $10.



What's your take on this?

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