AdDynamo Discontinues Ad Network

Ad Dynamo has announced in a blog post, that it will be retiring its ad network product to focus exclusively on the Twitter ad sales partnership which was secured in early 2014.



According to the blog post, the opportunity presented through the close relationship with Twitter supersedes everything else, and achieving focus within the teams across Africa is something the business has been grappling with for the past year.

So, focusing on representing Twitter and providing service levels in Africa consistent with what Twitter would provide to the market directly is Addynamo's absolute priority.



Addynamo CEO, Sean Riley in his open letter to customers, promised that Addynamo will be supporting publishers to migrate to alternative networks over the next couple of weeks.



Saying goodbye to the ad network won’t be easy for Bloggers that rely ONLY on the ad network to earn money online with their blogs.



Will you miss Addynamo?

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7 Tips for Ad dynamo Advertisers To Increase Campaign Performance

While trying to find out how retargeting works on Addynamo, I stumbled on some tricks shared on Addynamo website. If you've been running some online ad campaings using the Ad dynamo ad network, below are tips to optimize performance of your campaings:

1. Use CPM for Brand Awareness Campaigns



Although, CPC (Cost Per Click) is rated as the most cost effective form of advertising, you may try opting in for the CPM (Cost per Impression) bidding model if you only want to use the ad campaign to create awareness for your brand.



Ad Dynamo scores ads based on historic performance. Hence, if you use CPC bidding model and your ads have a low click through rate, they will probably be shown progressively less on the Ad Dynamo network of publishers.



Altering the campaign to a CPM bid will effectively instruct Ad Dynamo to ignore the click through rate & your ads will enjoy greater exposure.



NB: You can only select your bidding method (Pay per click or Pay per Impression) when creating a campaign on Addynamo.



2. Create Multiple Campaigns & Ad Groups



If you're running campaigns across multiple countries, it makes sense to monitor the performance of each country individually. You can do this by creating a seperate campaign for each country that is targeted. You can select country to be targeted via the "campaign Settings" on Addynamo.



When you're advertising multiple products or services, it makes sense to create a seperate AdGroup for each product in order to properly evaluate the performance of each respective product. i.e if you create a campaign for your Nigeria online fashion store, you should create seperate AdGroups for men office shirts, women dresses etc



3. Multiple Creatives/Advertisement



The more ad sizes that you load into an AdGroup, the more exposure you can win without adjusting your bid per click.  This is because your ads will qualify for a wider selection of relevant publishers.



Hence, instead of just promoting your product with just a text ad, try to create ad banners of sizes supported by Ad dynamo and upload them to your adgroup.



If you need someone to create ad banners for you, contact me.



4. Enable Google Analytics Option



When creating a campaign you're presented with an option to activate Google Analytics Tracking. If enabled, it will let you  access via Google Analytics, data of traffic generated to your website by Ad Dynamo and more valuable information that can assist you to optimize your campaign.



If enabled, you can view your Addynamo Ad campaign stats at Google Analytics via "Acquisition" > "Campaigns".



5. Enable Ad Dynamo Run of Network Option



The "Run of Network" feature of Addynamo has replaced Keyword targeting. It lets advertisers target all the websites of Addynamo publishers unless they have chosen to disable Run of Network. This will allow you to target a lot of websites through activating it allowing your campaign to achieve good results.





6. Don't Use A Very Low CPC When Targeting Sites



The ad dynamo platform works on a bidding system so the advertisers with the highest bid will have their adverts displayed on a specific website. If you use a very low CPC, your ad campaigns might not record any impression.



According to my Addynamo account manager, the Nigerian average is around $0.12 and $0.18. Hence, altering the CPC of your ad campaign to fall within that range will definitely increase your campaign performance.



7. Track Conversions



A Conversion represents an activity on your website that you would like to track against your advertising campaign. Examples of conversions include: a sale, a lead, a view of an important web page. By tracking conversions, you can monitor the cost per lead, or cost per conversion - effectively helping you to

measure the return on investment (ROI) of your ad campaign.



You can record conversions for your ads by inserting the Addynamo conversion code on your website. Place it on the page where the conversion should be recorded. You can get the code via the "Advanced" tab on the Addynamo Campaigns page.



If you know other tips that can improve campaign performance, kindly share via comments.



Please, SHARE this post with your friends.



Cheers!



Recommended:  How Much Does It Cost To Advertise With AdDynamo Pay Per Click Program?

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How To Make Ad Dynamo Advert Appear On Blogger Mobile View

Recently, I redesigned the mobile view of ogbongeblog using the blogger mobile template. One of the changes was enabling Addynamo mobile ad unit to appear whenever you view my blog on a small screen especially on opera mini browser.



I decided to do this as an alternative to monetizing my Opera Mini blog's traffic since Google ads still refuse to be displayed on Opera Mini without using mobstac.



If you are interested in making addynamo adverts to appear on the mobile view of your blogspot blog, follow the steps below:



==> Log in to your ad dynamo account to generate the code for the mobile ad unit.



*** If you want to get the code for "300x50" mobile ad unit, make sure you click the "mobile" tab before clicking the "New Channel" button. You can also try the "300x250" ad unit from the "Web" tab.



==> Log in to your blogger dashboard, go to "Layout" and click on "Add a gadget".



*** If you want it to appear at the top of your mobile view, add the gadget to the header section. If you want it down the mobile view, add  it to the sidebar or footer section.



==> Select the "HTML/Javascript" gadget, copy and paste the Ad dynamo ad code into the box, then SAVE.



==> After saving, click the "edit" link under the Addynamo widget. Get the widget ID (eg HTML13) from the URL bar as seen in the screenshot below and take note of it.

==> Go to "Template". Under "Mobile", select "Yes. Show mobile template on mobile devices" and choose "Custom" from the "choose mobile template" dropdown box.



==> Save your settings.



Now, we need to activate the Addynamo ad to be displayed on the Blogger mobile view.



==> Go to "Template" > "Edit HTML"



==> Click on the "Jump to Widget" tab and click on the widgetID of the Addynamo unit you added to your blog earlier. This will take you to the code of the widget in your HTML.



==> Add mobile='yes' to the line of code as seen in the screenshot below.

==> SAVE your template.



View the mobile view of your blog by adding ?m=1 to your blog address eg www.ogbongeblog.com?m=1 and you should see the Addynamo ad been displayed on the mobile view.



NOTE



If you want it to display ONLY on the mobile view and not on the desktop view, use mobile='only' but if you do this, you will keep seeing an error message anytime you want to re-arrange the widgets on your blog layout.



Please, relay your comments, contribution etc via the comment form below.



Do not forget to share this with your friends.



You can read more Addynamo tips here. 

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