How To Import Google Webmaster Tools Keyword Data To Statcounter.com

Since 2011 Google has been steadily expanding its policy of withholding keyword data for organic search. This means that website owners and professionals have limited access to the keywords used to find their sites. This is why you might have noticed “Keywords Unavailable” in your StatCounter reports.


In an effort to ensure Statcounter members have efficient, streamlined access to all available keyword data, Statcounter have integrated Google Webmaster Tools (GWT) keyword data into its reporting. This means that members don’t have to stress themselves separately accessing GWT, downloading the data,
merging with other keyword reports and attempting to analyze the combined information.

The new feature is designed to access whatever keyword intelligence is available and provide this under one roof. Website owners only have to link their StatCounter account with GWT once and then they can leave the reporting to Statcounter to sort out.

GWT provides an aggregated list of the top 2,000 search queries that drove traffic to a site for the previous 90 days. StatCounter can now integrate this data into its reporting interface. 90 days of data can be stored within free StatCounter accounts. Upgraded accounts can retain five years of data for future reference
and analysis.

A step by step guide to setting this up is available on the StatCounter blog at: http://blog.statcounter.com/2014/07/google-keyword-problem/

Have you imported yours?

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7 Tips for Ad dynamo Advertisers To Increase Campaign Performance

While trying to find out how retargeting works on Addynamo, I stumbled on some tricks shared on Addynamo website. If you've been running some online ad campaings using the Ad dynamo ad network, below are tips to optimize performance of your campaings:

1. Use CPM for Brand Awareness Campaigns



Although, CPC (Cost Per Click) is rated as the most cost effective form of advertising, you may try opting in for the CPM (Cost per Impression) bidding model if you only want to use the ad campaign to create awareness for your brand.



Ad Dynamo scores ads based on historic performance. Hence, if you use CPC bidding model and your ads have a low click through rate, they will probably be shown progressively less on the Ad Dynamo network of publishers.



Altering the campaign to a CPM bid will effectively instruct Ad Dynamo to ignore the click through rate & your ads will enjoy greater exposure.



NB: You can only select your bidding method (Pay per click or Pay per Impression) when creating a campaign on Addynamo.



2. Create Multiple Campaigns & Ad Groups



If you're running campaigns across multiple countries, it makes sense to monitor the performance of each country individually. You can do this by creating a seperate campaign for each country that is targeted. You can select country to be targeted via the "campaign Settings" on Addynamo.



When you're advertising multiple products or services, it makes sense to create a seperate AdGroup for each product in order to properly evaluate the performance of each respective product. i.e if you create a campaign for your Nigeria online fashion store, you should create seperate AdGroups for men office shirts, women dresses etc



3. Multiple Creatives/Advertisement



The more ad sizes that you load into an AdGroup, the more exposure you can win without adjusting your bid per click.  This is because your ads will qualify for a wider selection of relevant publishers.



Hence, instead of just promoting your product with just a text ad, try to create ad banners of sizes supported by Ad dynamo and upload them to your adgroup.



If you need someone to create ad banners for you, contact me.



4. Enable Google Analytics Option



When creating a campaign you're presented with an option to activate Google Analytics Tracking. If enabled, it will let you  access via Google Analytics, data of traffic generated to your website by Ad Dynamo and more valuable information that can assist you to optimize your campaign.



If enabled, you can view your Addynamo Ad campaign stats at Google Analytics via "Acquisition" > "Campaigns".



5. Enable Ad Dynamo Run of Network Option



The "Run of Network" feature of Addynamo has replaced Keyword targeting. It lets advertisers target all the websites of Addynamo publishers unless they have chosen to disable Run of Network. This will allow you to target a lot of websites through activating it allowing your campaign to achieve good results.





6. Don't Use A Very Low CPC When Targeting Sites



The ad dynamo platform works on a bidding system so the advertisers with the highest bid will have their adverts displayed on a specific website. If you use a very low CPC, your ad campaigns might not record any impression.



According to my Addynamo account manager, the Nigerian average is around $0.12 and $0.18. Hence, altering the CPC of your ad campaign to fall within that range will definitely increase your campaign performance.



7. Track Conversions



A Conversion represents an activity on your website that you would like to track against your advertising campaign. Examples of conversions include: a sale, a lead, a view of an important web page. By tracking conversions, you can monitor the cost per lead, or cost per conversion - effectively helping you to

measure the return on investment (ROI) of your ad campaign.



You can record conversions for your ads by inserting the Addynamo conversion code on your website. Place it on the page where the conversion should be recorded. You can get the code via the "Advanced" tab on the Addynamo Campaigns page.



If you know other tips that can improve campaign performance, kindly share via comments.



Please, SHARE this post with your friends.



Cheers!



Recommended:  How Much Does It Cost To Advertise With AdDynamo Pay Per Click Program?

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Statcounter.com Lets You Measure Traffic To A Website

If you are a site owner or a blogger that needs a free website or blog traffic tracker, then you need to check out statcounter.com.



You can simply track your blog traffic statistics at the site for free without subjecting your users to ugly ads by installing a counter that can be set to be invisible.

Statcounter Homepage

After you might have added Statcounter code to your site, you can will be able to see how many pageviews, unique visits, returning visits and first time visits your site has received. More so, you will be able to see how visitors found your site, what link referred them to your site, how long they stayed, their countries, browsers etc

Basic Features of Statcounter

 

    Invisible Counter Option

    Configurable Summary Stats

    Drill Down

    Popular Pages

    Entry Pages

    Exit Pages

    Came From

    Keyword Analysis

    Recent Keyword Activity

    Search Engine Wars

    Visitor Paths

    Visit Length

    Returning Visits

    Recent Pageload Activity

    Recent Visitor Activity

    Country/State/City Stats

    Recent Visitor Google Map

    ISP Stats

    Browser Stats

    O.S. Stats

    Resolution Stats

    Email Reports

    Multiple Site Management

    User Access Management

    Public Stats



Traffic stats via statcounter.com can be configured to display data of specific interest per day, week, month, quarter or year. So, for example, you can choose to view only pageviews for the period 15 Jan 2014 to 10 August 2014, or view pageviews, unique visits and returning visits for the Last 8 Weeks - virtually any configuration is possible.



Statcounter offers a "drill down" tool that allows you to drill down on your stats and view visitors relating to them. If you go to "Keyword Analysis" for example, by clicking the page magnifying glass next to a keyword, you will be able to drill down on that keyword to show all visitors who used that keyword in a search engine to find your site. And, of course, you can then click on the Magnify User icon to get a detailed report on the user and their navigation path through your site!



You can drill down on many stats, including Popular Pages, Referring Links, Entry and Exit pages and so on. For example, you could drill down on a page of particular interest - like a checkout page - and see the visitors who loaded that page, and subsequently magnify them to see how they got there. This kind of information is invaluable for optimising your most important pages and driving traffic to them - a combination of the drill down and magnify tools is my most potent ally. :)



StatCounter offers the ability to manage multiple websites from one account - no need to sign up for different accounts for different websites! Just create new projects for each of your sites, and you can manage your stats for them all from one account. To use this feature login to your StatCounter account. Click "Add Project" above your current project(s) and follow the wizard as before. Do not register a new account!



The site also allows you to provide access to your account for multiple other users. You can limit access to allow additional users to only view statistics for your projects, or only specific projects. To use this feature. Login to your account. Click the lock icon lock beside your project name. Tick or untick the users you want to have access to this project. To add more users click "Users" in the top navigation bar.



You can also show your website stats to the whole world via "Public Stats". To enable/disable public stats. Login to your account. Click the lock icon lock beside your project name. Tick or untick the box to "Enable public stats".



The link provided:



http://statcounter.com/project/standard/stats.php?project_id=XXXXXX&guest=1



is your public stats link. You can link to specific stats such as the "Came From" by changing the link slightly to



http://my.statcounter.com/project/standard/camefrom.php?project_id=XXXXXX&guest=1



I use Statcounter for all my sites. In fact, anytime I log online, I always track the most recent search queries driving traffic to my sites from search engines before doing any other thing. Easier and fast for me to track compared to using Google Analytics which I analyse once in a while. 



To get started, go to www.statcounter.com now. Sign up, add your site, install the statcounter code and you are good to go.



Are you using statcounter? Do you know other free web traffic trackers? Please, let me hear from you via comments.



Recommended: How To Add Statcounter Code To Blogger Blog

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How Facebook Tagging Can Drive More Traffic To Your Blog

This is a guest post compiled by +Chima Tim  for OgbongeBlog

Most Bloggers know how to tag their friends in their Facebook status updates, unfortunately, most are not using it to drive massive traffic to their blogs. Some bloggers even think getting traffic from Facebook is all about using Facebook Pages, which to me, is not easy to use especially in terms of management.



If you own a Facebook account, you can start driving massive traffic to your blog for free if you tag like a pro. It's a quick way of getting traffic back to your blog while doing what you've been doing; updating your Facebook status. I'm not just telling you this without testing it out.



The first day I tried it, I tagged only 3 of my friends who are bloggers. The trio has up to 15000 friends combined, an average of 5000, I only having about 500 friends. The next morning, I opened my StatCounter tracker and to my surprise I saw about 600 unique visits all coming from Facebook. For 2 days, I got up to 2000 visits. I also noticed increase in ads revenue too. Since that day, I've been using the trick and working fine for me.

So, How Does It Works?



It works like this:



- You shorten the URL of the blog post you want to promote;

- Sign in to Facebook, go to your privacy settings and set your status updates to public;

- You compose a normal but engaging status update that is relevant with the link you're promoting, insert that link there and update.



Boom!



You're done, but there are some factors that will determine whether this will really work for you or not. These are: 



1. The Quality Of Friends



The quality of friends matter a lot, not just the quantity here. It's very important you have friends that are interested in your topic, in what you blog about.



Even if it's 20 targeted friends, it's ok. Out of the 20 some have to be high-worth.  For instance since you're a blogger, you'll need blogger friends that have a good number of blogger friends.



What do I mean?



Having someone like Darren Rowse of Problogger as a friend on Facebook and tagging him not only brings his eyes on that contact, it brings your contents to thousands of blogger's too, who are friends with Darren Rowse, because the organic reach of tagging is very powerful. So, this goes with other friends you've tagged. Their friends will see it. Since they are bloggers their privacy will be public for obvious reasons.



2. Use Url Shortner



Shortening your links is good, it actually lends an air of mystery and raises the awareness level of the tagged, which will move him or her out of curiosity to follow that link and see what's that all about.



If you do not shorten your link, those tagged and those viewing through the window (their friends), will not only see the title, they'll also see the site, which could be a turn off, especially if the title is not catchy and the domain name unprofessional (e.g a blog with a sub-domain like blogspot).

This decreases your visits.



I sign off with a fair warning: don't tag the same people you've tagged before constantly.



Doing that may get them annoyed. If you must tag, give them space or find another sets of friends.



I hope this makes some sense.



What's your take on this?

This post was written by +Chima Tim . He is a blogger and the founder of the "Internet Helper" blog.  You can connect with him on Facebook and Google+.

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