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Friday, 26 June 2015

Free eBook On How To Advertise to Facebook Users A Week To Their Birthday

Hi,

I've compiled a free guide that will explain to you, how to use Facebook ads to target Facebook users, a week to their birthday.

If you run an ad over a period of many days, it will be shown to people whose birthday is within one week of the day when they see the ad.

For example, people with a January 1 birthday may see the ad for a week leading up to January 1. People with a January 2 birthday will see the ad for a week leading up to that day.

If you’re selling gifts of any type– this is your chance to do something. Cards, flowers, T-shirts, silly items… Doesn’t even have to be birthday related– you could even promote a little cosmetic surgery to older women.

This idea is also perfect for those that sell cakes……

The possibility is endless though. Just think out of the box and apply the strategy to your business.

You can download it here.

Pls, share with friends.

Have fun!

Where To Get Facebook Custom Audience Pixel

The Custom Audience pixel is just a small piece of JavaScript code, which if added to your site, will enable you capture intent information about how people are using your website.

If you want to use Facebook advertisement to retarget your website visitors, you are required to install the Facebook custom audience pixel on your website.

Without doing this, Facebook will not be able to capture user-specific events and event-specific custom data on your website. i.e Facebook will not be able to identify people who visit your website.

Once installed on your site, you can start creating Facebook ads that target people who've visited your website.

If you've created one, you can get the code from the link below:

https://www.facebook.com/ads/manage/pixels/

Right there, click Actions > View Pixel Code.

Remember, you're required to paste it between the <head> and </head> tags in your website code.

Keep in mind there is only one Custom Audience pixel per account. However, you can add Standard Events to your pixel to report different conversion events.

If you've not created one for your account, read: how to create a Custom Audience pixel.

Set Up Facebook Ad With 1000 Naira ($6) for One Week

I decided to create this quick post because of the requests I received on Facebook few hours ago after posting updates as regards to Facebook ads.

In one of the status updates, I said "If you cant afford at least N5,000 to advertise your online business on ‪#‎facebook‬ for 30days, you don't a business". A friend of mine, replied and I quote : "But N5,000 is not even sufficient to advertise on facebook ads for a week, how come a month? ......".

Post by Jide Ogunsanya.

So, in this post, I'm going to show you how possible it is. I assume you understand how to create a Facebook ad though..

Well, no magic in it. All you need to do is to select "lifetime budget" instead of "daily budget" when creating your ads and ensure you set the ad to run over a specific period of time.

So, let's assume you want to spend NGN1,000 for one week, that will be approximately $6 (NGN170 per dollar) and I will assume 6 days makes a week.

==> Go to www.facebook.com/ads to create your ad

==> At the budget section, click the drop down arrow, then select "lifetime budget" instead of "daily budget"

==> By default, Facebook might automatically set the budget to $350 or something else. Edit it to $6.

==> Click on the calendar icon in the "End" field and ensure it's set to 6days. This will ensure you're budgeting at least $1.00 for every day your ad will run.

It should look similar to the screenshot below :

That's all.

If you want to spend N5,000 for 30 days, use a lifetime budget of $30 and set it to run for 30days as explained above.

NB: If the ad set doesn't spend up to $1 on the first day, the system will try to make up the missed amount at a later date within the ad set.

Remember, no big deal in setting up Facebook ads. The most important thing is how to get the best out of your ads without having to break the bank.

Those that were at the BloggersLab get-together in Lagos in October learnt a lot as regards this and hopefully will also be discussed at another get-together that will take place before the end of this year.

You can check out my discussion about Facebook ads at Bloggerslab here. You cal also check out Donvin's discussion here too.

I hope this helps.

How To Schedule Facebook Ads To Run On Specific Time of The Day

Yesterday, I created a Facebook ad to promote one of my recent blog posts with a $6 budget (approximately NGN1,000). I did not only ensure I targeted demographics and interests that will be more likely to be interested in engaging with the ads, I also scheduled the ads to run on specific time of the day.

In this post, I've decided to share with you, steps involved in getting this done. I expect you to have created your ad, making sure you use a lifetime budget instead of daily budget for your Ad set.

==> Sign in to www.facebook.com/ads

==> Click on "Power Editor". Works fine on Chrome browser.

==> Download your campaigns to the Power editor

==> Go to the ad set containing the ad you want to schedule

==> While on the "Edit Ad Set" page, scroll down to "Ad Scheduling"

==> Select "Run ads on a schedule"

==> Select the blocks of time you want ads in the Ad Set to run.

==> Click "Upload Changes" to upload your changes to the ad system.

That's all.

Below is a screenshot of my ad set scheduled to run from 6am to 12am.

NB: Your ad set must run for at least one hour. There is no maximum amount of time the ad set can run.

If you schedule your ad set to run at a specific day and time, your ad set will show in your audience's time zone. For example, if you select 8am-10am, your ad set will show to people from 8am to 10am in their local time.

Keep in mind that your insights, reports and billing will continue to show in your ad account's time zone and also keep in mind these best practices for scheduling ad sets.

Do you schedule your ads? How do they perform compared to the non-scheduled ads?

Pages

Friday, 26 June 2015

Free eBook On How To Advertise to Facebook Users A Week To Their Birthday

Monday, 15 June 2015

Where To Get Facebook Custom Audience Pixel

Friday, 28 November 2014

Set Up Facebook Ad With 1000 Naira ($6) for One Week

Wednesday, 19 November 2014

How To Schedule Facebook Ads To Run On Specific Time of The Day

PLACE YOUR ADS HERE