I opted for the "Search Network with Display Select" option when setting up the campaign. When I got to the point where I will have to select my bidding strategy, I didn't see any option to make the campaign focus on impressions (CPM bidding). This baffled me.
I decided to check the Adwords forum for tips on how to set up CPM bidding and fortunately, I stumbled on a thread which explains how to create a campaign that focuses on impressions using Google Adwords.
According to the thread, you can only setup CPM bidding when you have chosen the "Display Network Only" option when setting up your campaign. Selecting this option, automatically enables the CPM bidding option via the campaign settings tab, thereby allowing you to choose whether to focus on clicks (CPC) or impressions (CPM).
With CPM bidding, you bid for your ad based on how often it appears on the Google Display Network. You set the max amount you want to pay for 1000 impressions, whether your ads are clicked or not.
This bidding type is recommended to businesses that just want to get their name in front of more people, i.e businesses that care more about ad views than about clicks and visits to their websites.
Seo is indeed an essential online marketing tool for businesses, specially due to the overwhelming popularity of search engines in today’s scenario. But to maintain top ranking in SERP using seo techniques is a very tedious task and doesn’t always guarantee success. So one must also consider other marketing options like PPC advertisements, for which one can approach the services of Adwords Campaign Management companies.
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